· “Both types must provide direction to the reader as to how the text should be read: what transaction is intended, what the major divisions are, what’s considered important, and what relations exist amongst the various subpoints (Bernhardt pg.36).”
· This quote is very effective to remember and use. This is actually the process at which you choose your main points, sub points and your sub-sub points. This makes sure and ensures that you have clear and smooth transitions as well as creating relationships amongst the entire information one step at a time. I think it’s very important to do this at least in an essay in order to keep your reader on track and to allow them to thoroughly understand your topic and what you are trying to get across to them.
· “The essay appears on the page as essentially unbroken, undifferentiated print, and effect which is heightened by printing processes which justify margins and further homogenize the texture of the page (Bernhardt pg.36).”
· This is important to take in because I think it shows how we grow up and continually learn to write and perfect the same writing process. Also that as we go we only use this one method whether it is a speech, an essay or maybe just an event description. This article fights against and shows how this method is actually ineffective and can simply bore the reader whereas creating differentiated structure can excite the reader. Also that it can allow the reader to search and find what they are looking for or what is most important much easier than a normal format.
•“These multiple considerations of audience and purpose functionally constrain the text, influencing its shape and structure (Bernhardt pg.39).”
· This quote is talking about the example in the paper which is a piece written about the wetlands and has many elements to its structure such as what are wetlands, why we need to save them, how we can save them and so on. Although we don’t have the example this quote is important to remember it reminds us of how we need to think about what’s the most important parts or main points to get across to the audience. Also what is the most interesting or drawing to the audience (anticipate what they will want to know). This is all important in consideration and should eventually effect how you structure your piece in order to make sure you effectively get these points and ideas across. This is important to keep in mind during your writing and structuring process because you want your information to flow and be drawing to your audience. The information you use should make the reader want to know more also that you should place the most important and interesting information in the beginning in order to bring the audience in and keep them there. It’s very important to gather the audience fast and efficiently in the beginning if you can do this you can have them for the entire paper.
· “Figures that are more strongly defined against their field will tend to appear more important than other figures that share the same ground (Bernhardt pg.40).”
· This quote is saying the pieces of writing that appear in a different format will be more standout and noticeable than text of typical display. This means that you should use this to your advantage and underline, bold, italicize or create spacing in order to draw attention as well as show the importance of that piece of information.
· “A text is progressive if its structure leads the reader onwards, projects him forward from one segment of text to a succeeding one (Bernhardt pg.40)”.
· I will always keep this quote in mind and it is very close to me because I have been taught by my teachers all the time that you need to make sure the ending of one paragraph leads the beginning of another. This in essence means that your transitions should make the reader want to keep going as well as enlighten them on what it is they will be reading and its purpose for them. You must always use this in order to have effective writing and to be able to keep your paper interesting and your audience curious.
· “It avoids linear, progressive organization, allowing a reader to break in at any point in the text with full comprehension (Bernhardt pg.42).”
· This is something I can agree with and think is effective but isn’t useful when writing an essay. This technique can be effective and useful in descriptive papers, papers on information or something of that nature but in an essay where your attempting to persuade the reader or show and argument on an issue I think there is no effective way to do this. The audience has to be there from start to finish in order to get your message and argument and all your points and reasons for choosing this side.
· “Our results show that a line may be short or they may be long, a page may have neat margin or ragged margins. No matter. What is critical is whether the lines represent meaningful groups of information. It is this matching of visual design to the constraints of cognitive processing that makes for efficiency (Bernhardt pg.42).
· This quote is simple and meaningful to me because it just re-instates that your information doesn’t need extreme detail or effective facts but instead needs to be visually attractive to the reader’s eye. Also it needs to show them where they need to really focus. Another reason is if you want your paper to be efficient then you need to make sure the parts that differ from the norm are the most important. That you need to match important information with standout text with visual keys.